Odisha’s No 1 entertainment channel Zee Sarthak always try to give its audience shows that are both entertaining and with good social message such as women empowerment.
The popular shows of the channel such as Suna Jhia, Tu Khara Mu Chhai, Ama Jhili, Saathire and Khushira Chunka entertained the audience very much and that why according to a ranking this five shows are ranked top 5 shows of the Odia entertainment industry.
On this Zee Sarthak Head Pratik Seal thank the audience forgiving love to all the shows of the channel and making it top rank shows. Zee Sarthak team always focus on showcasing Odisha’s culture through their shows,
Not only that the channel’s Naali Bindu campaign to create awareness on menstruation and menstrual hygiene and to ensure women’s health by promoting safe menstrual hygiene practices is also winning hearts all over.
The Campaign Won Two Awards At ProMax India Awards 2023 recently. Zee Sarthak channel’s Naali Bindu Campaign won the two awards at ProMax India Awards 2023. The campaign won Most Oustanding Marketing Initiative(Out of House) (Gold) and Best Social Media Campaign for a channel or brand (Silver)
Zee Sarthak had launched the Naali Bindu campaign during the Raja festival in 2022, to create awareness on menstruation and menstrual hygiene and to ensure women’s health by promoting safe menstrual hygiene practices.
Menstrual hygiene continues to be amongst the most challenging issues today faced by the women of this country. In Odisha, more than half of menstruating women use unhealthy absorbents. While the urban areas fare better in this regard, the situation in Semi-Urban and Rural areas is alarming. Through Naali Bindu campaign, Zee Sarthak contributed towards a noble cause.