Zee Sarthak launches ‘Aasthara Yatra’ campaign to carry devotees’ prayers to Lord Jagannath
Bhubaneswar: Marking the sacred Rath Yatra festivities, Zee Sarthak has launched a unique spiritual initiative, 'Aasthara Yatra', aimed at helping devotees across Odisha offer their prayers and coconuts to Lord Jagannath in Puri.
With the emotional campaign message, "Shraddhare Badhei Deli Nadia, Bhuj Badhei Neba Kalia" (I offer my coconut with devotion, may Lord Kalia accept it with open arms), the Odia entertainment channel seeks to…
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