JioCinema set to take on rivals Netflix, Amazon

One of India’s leading business house Reliance led Jio Cinema has signed a major streaming deal to take on rivals Netflix, Disney+ Hotstar and Amazon in India after striking a partnership with Warner Bros Discovery in April.

JioCinema, which recently introduced premium pricing for content on its platform, has signed a partnership with NBC Universal Media as it aims to increase premium Hollywood content for Indian viewers on its platform.

The two companies confirmed in a joint statement that they have struck a multi-year deal which will give Jio Cinema’s premium subscribers access to popular shows such as Downton Abbey, Suits and The Office.

The aggressive push by Reliance to increase popular content on its streaming platform, in addition to premium sports content, could lead to a massive disruption in the OTT streaming space, which has been dominated mostly by foreign players.