Bhubaneswar: In a groundbreaking achievement, Odisha’s music video director, Babu Babu, has set a new record by releasing 15 music videos in a single day to mark the arrival of the New Year 2026.
This feat is a significant milestone, as the demand for music videos in Odisha is notably higher compared to other states in India.
The event took place at a local hotel in Bhubaneswar, where the 15 music videos were launched in a grand ceremony.
The release event was attended by some of the biggest names in the music industry, including renowned singer and music director Lakshmikant Palit, veteran actor Bobby Mishra, media planner Pranay Jethi, and popular playback singer and music director Jali Swain. Other prominent guests included actors Kailash Mahapatra and producer Raghav Swain.
The grand occasion was hosted by Guddi Sanjogana, who kept the crowd engaged throughout the ceremony. The event was a celebration not just for the release of music videos but also for the opportunity it provided to many fresh talents in the music and film industry.
Under the direction of Babu Babu, several new actors and actresses, along with well-known artists from the film and television world, showcased their talents. This initiative has given a platform to not only singers and music directors but also actors, thereby creating job opportunities in the entertainment sector.
What makes Babu Babu’s work even more remarkable is his close-knit relationship with his team. His reputation as a friendly and approachable director has made him a favorite among technicians, and many are eager to work with him. His innovative and unique approach to music video production has earned the trust of both new and seasoned producers.
Babu Babu’s success is not just about the numbers but also the positive impact he has had on Odisha’s music and film industry. He has directed over 200 music videos, and his productions have become extremely popular among the audience.
The 15 music videos released recently include songs such as Mu Bhala Nahin re Kalia, Tharute Kahi De Khali, To Prem Mo Paain Jaruri Heu, Gote Cup Coffee, and several others, all of which are gaining traction with viewers.
Speaking on the occasion, Babu Babu expressed his plans to continue delivering hit music videos, one after another, throughout the year, ensuring that the audience always has something fresh to enjoy. His dedication and passion for his craft have made him a beloved figure in Odisha’s entertainment industry.
As the demand for music videos continues to grow, it’s clear that Babu Babu’s work will be at the forefront of the industry, shaping the future of Odisha’s music and film scene.