Zee Sarthak’s Naali Bindu campaign won two awards at ProMax India Regional 2023

Zee Sarthak channel’s Naali Bindu Campaign won the two awards at ProMax IndiaRegional 2023. The campaign won Best Public Announcement (Gold) and Most Outstanding marketing Initiative (Out of the box) Gold.

Zee Sarthak had launched the Naali Bindu campaign during the Raja festival in 2022, to create awareness on menstruation and menstrual hygiene and to ensure women’s health by promoting safe menstrual hygiene practices.

Menstrual hygiene continues to be amongst the most challenging issues today faced by the women of this country. In Odisha, more than half of menstruating women use unhealthy absorbents. While the urban areas fare better in this regard, the situation in Semi-Urban and Rural areas is alarming. Through Naali Bindu campaign, Zee Sarthak contributed towards a noble cause.

As a part of the Naali Bindu campaign, the channel launched a website, with all the useful information about menstrual hygiene. The website contains advocacy videos featuring celebrities, articles, infographics, and health advisory about menstrual hygiene. This website also provides a platform where women can share their queries regarding menstrual health and get expert advice. The aim of this campaign was to create an online community of women through discussion and stories about the subject.

Through this initiative, Zee Sarthak also aimed to collaborate with Government bodies, NGOs/Self Help Groups and FMCG companies to plan several on-ground activities for promoting this righteous cause. With this commendable initiative Zee Sarthak will surely succeed in creating a positive impact and this important health subject finds a place in the public consciousness in Odisha.

A Zee Sarthak official informed that the channel head Pratik Seal had played an important role in making this campaign a success.
Earlier the campaign won e4M Prime Time award under CSR and Social Welfare Category.