Zee Sarthak takes ‘Sunday Cine Sandhya’ to communities across Odisha
Special promotional van equipped with projectors to bring blockbuster Odia films to audiences; ‘Adhura Prem Kahani’ and ‘Pari’ set for world television premieres
Bhubaneswar: Odia entertainment channel Zee Sarthak has launched a special promotional campaign to take its popular movie initiative, ‘Sunday Cine Sandhya’, beyond television screens and directly to communities across Odisha.
Under the initiative, the channel showcases new and popular Odia films every Sunday at 6.30 pm, offering viewers exclusive access to blockbuster movies. As part of its latest campaign, Zee Sarthak is taking the cinema experience to neighbourhoods and localities, allowing people to gather and enjoy films together on a big screen.
A specially designed promotional van, equipped with projectors and advanced technical facilities, is travelling across prominent locations in different districts of Odisha to screen popular films for audiences. The initiative also makes the experience interactive, with viewers getting an opportunity to win attractive gifts by answering simple questions asked during the screenings.
The channel has already premiered several popular Odia films on television, including ‘Ananta’, ‘Kuhudi’, ‘Motorcycle’, ‘Challenge’, ‘Kangula’, ‘Rangasura’, ‘Chhakisunya’, ‘Millet Diary’ and ‘Delivery Boy-2’. Zee Sarthak claims that these films are exclusively available on its platform.
Speaking about the campaign, Zee Sarthak channel head Prashant Parida said the promotional van was designed not only to entertain audiences but also to bring communities together through a unique collective movie-watching experience.
He added that the van would soon reach more towns and cities across the state, giving people an opportunity to enjoy cinema together on a big screen.
Meanwhile, the channel is gearing up for its next round of movie premieres. Two major Odia films, ‘Adhura Prem Kahani’ and ‘Pari’, are scheduled to have their world television premieres on Zee Sarthak soon. The channel said these films would be available exclusively on its platform.
With the new campaign gaining attention in both rural and urban areas, Zee Sarthak aims to strengthen its connect with viewers by combining television entertainment with community-level movie screenings.