Ollywood Stars Shine at INWEC Women’s Business Mela 2.0 Fashion Show in Bhubaneswar

Bhubaneswar witnessed a dazzling display of fashion and elegance at the INWEC Women’s Business Mela 2.0, held from April 30 to May 4, 2025. One of the highlights of the event was the much-anticipated fashion show, where Ollywood actress Bhoomika Dash stole the spotlight as the showstopper for the renowned label Shephalee by Dr. Itirani Samanta.

Gracefully walking the ramp, Bhoomika Dash exuded timeless charm, reflecting the essence of Shephalee’s upcoming collection—an ode to tradition, craftsmanship, and modern elegance. Every ensemble in the collection narrates a unique story, woven with passion, precision, and the creative spirit of its founder, Dr. Itirani Samanta.

Adding to the glamor of the evening, actress and singer Prakruti Mishra also graced the runway, mesmerizing the audience with her radiant presence and poise.

Shephalee is celebrated for its definition of modern luxury—blending heritage weaves, chic colors, and contemporary silhouettes. Each saree in the collection is a unique, single-piece designer couture that evokes red-carpet luxury while honoring India’s rich textile legacy. The label’s commitment to reviving indigenous crafts not only preserves cultural heritage but also supports thousands of artisan families across the country.

The fashion show at INWEC was not just a visual spectacle but a celebration of women empowerment, creativity, and cultural pride.