Netflix starts charging for account sharing in over 100 countries

Global OTT giant Netflix had cutely posted back in 2017 that “love is sharing a password.”

Well, it seems the company has backtracked itself in an effort to crack down on password sharing. It has activated the scheme not only the United States but also over 100 other countries.

The popular streaming platform aims to address market saturation by finding new ways to generate revenue, which includes implementing limitations on password borrowing and introducing an ad-supported option.

On Tuesday, Netflix began sending emails to customers in 103 countries and territories, including major markets such as the United States, Britain, France, Germany, Australia, Singapore, Mexico, and Brazil. The emails explicitly states that a Netflix account should only be utilised within a single household.