Bhubaneswar: The promotional campaign for the upcoming Odia film Bindusagar began on an engaging note in the coastal city of Puri, where members of the film’s team visited the iconic beach to interact with fans and build excitement ahead of release.
Actors Prakruti Mishra and Dipanwit Das Mohapatra, along with director Abhishek Swain, stepped into day one of promotions by visiting Puri Beach.
Adding a creative touch to the campaign, a special sand art inspired by the film was also created, drawing attention from beachgoers and tourists.
The promotional event highlighted the film’s strong connection with Odisha’s cultural roots and scenic landscapes. Fans gathered around the team, while the sand sculpture celebrating Bindusagar became a focal point of the launch, symbolising the film’s emotional and grounded storytelling.
The film is slated to release in theatres worldwide on April 17, 2026, with the team expected to continue promotions across key locations in the coming days.
Earlier, the makers released the film’s poster and title track, which have already generated buzz. The soulful title track composed and sung by Ashish Pradhan set the emotional tone of the film, while promotional materials highlighted themes of love, relationships, and homecoming.
Directed by Abhishek Swain and written by Abhishek Das, Bindusagar is produced by Shiladitya Bora, with Vinay Reddy and Shubho Shekhar Bhattacharjee serving as co-producers. The film explores themes of love, loss, faith, and rediscovery, rooted in Odia culture yet designed to resonate with a wider audience.
With promotions now underway from the shores of Puri, Bindusagar continues to build anticipation as it heads toward its theatrical release on April 17.