Ultratech Cement Secures Place in ‘India Book of Records’ During Rath Yatra

By Odia Celebrity On Jun 29, 2025

During the ongoing Rath Yatra festival, Ultratech Cement earned a spot in the India Book of Records for setting up the largest anamorphic integrated structure on Puri beach. With this historic achievement, India’s No. 1 cement brand, Ultratech Cement Limited, officially entered the India Book of Records by creating the largest anamorphic display-integrated structure on the iconic Puri sea beach. This unique installation during the grand 2025 Rath Yatra festival represents an exceptional blend of innovation, design, and structural excellence.

At a special evening event, Zonal Head and Joint Chairman Amitabh Pandey accepted the India Book of Records certificate on behalf of the Ultratech Cement brand. The honor was presented by renowned media personality Shri Narvijay Yadav and the official representative of the India Book of Records.

The record-setting installation was a two-storey concrete house built using leading technology and designed to resemble a modern Indian home. It was seamlessly integrated with an external anamorphic 3D display—the first of its kind in India. Created for the holy occasion of the Rath Yatra, this campaign was praised for its technical precision and artistic effort, drawing the attention of thousands of visitors and members of the media.

Narvijay Yadav, who certified the record on behalf of the India Book of Records, brings 36 years of experience in journalism and the media industry. He currently serves as the Editor of the India Book of Records magazine.

Through this symbolic installation, Ultratech has once again reinforced its leadership not just in construction materials but also in nation-building, innovation, and cultural integration. The campaign was managed by Brand To People Integrated Solutions.