Mugdha Godse launches Saaree Mood at Indulge Bridal Mall

Bhubaneswar: Bollywood Actor & Model Mugdha Veira Godse collaborates with Sukirti Patnaik to launch the brand “Saaree Mood” at Indulge Bridal Mall.A

Akash Das Nayak, MLA (Korei) & Actor was the Chief Guest for the grand event and launched the brand in the presence of Ms Mugdha Godse.

SAAREE MOOD: ‘Saarees for every emotion’, is an entrepreneurial venture by Mugdha Godse to empower weavers from across India to produce high-quality traditional sarees with weaves and designs rooted in our rich tradition, history, and culture. Sarees are more than fabrics, they represent an emotion that has inspired and brought joy to every generation. Saaree Mood is a curated collection of sarees for all saree lovers of all ages.

Mugdha launched her collection, and interacted with her fans and invitees. She shared her inspiration behind Saaree Mood with anecdotes from her family, friends and colleagues who carried elegance through their sarees.

Akash Das Nayak expressed the need to support our artisans who have passionately kept our traditions alive. Odisha’s rich handlooms heritage is part of every Odia’s life and family. He encouraged the guests to be champions of our traditional fabrics.

Sukirti Patnaaik, shared her love for tradition sarees and the common passion that brought Indulge and Mugdha together to collaborate. The diversity and vibrancy of our land is reflected through our sarees. Each fabric has a story that has passed down through generation of weavers who are the true champions of our culture.

The launch received overwhelming response from the women in temple city. With sarees ranging from Rs 5000 to Rs 25000, and a collection from spanning across India, customers and fans had a gala time purchasing and engaging with Mugdha Godse and Sukirti Patnaaik. A lucky draw as also held and surprise gifts were presented to customers by Mugdha.

Saaree Mood is available at Indulge Bridal Mall, Rupali Square.