Bollywood star Raima Sen inaugurate a Fashion store in Bhubaneswar

Bhubaneswar: Bollywood actor Raima Sen inaugurated a new store of Indyloom, a leading name in the world of ethnic fashion, is proud to announce the grand opening of its latest store, set to become a beacon of sustainability in the Indian fashion industry.

The new store, located at Bhubaneswar, will showcase an exquisite collection of ethically sourced fabrics and timeless ethnic wear.
With a continually expanding clientele, their customer base has transcended borders, attracting clients from the United States, Canada, and Australia. With physical stores in Kolkata and Banaras, Indyloom is excited to open its newest store in the temple city of Bhubaneswar.

This global recognition and appreciation for supporting skilled artisans in showcasing India’s rich heritage and preserving our ancient values in the modern era serve as a motivating force for them to extend their reach to an even broader audience.
Giving fashion lovers ethical fashion
As consumers increasingly prioritize sustainability and ethical sourcing, Indyloom is taking bold steps to align with these values and promote responsible fashion choices.

The brand’s commitment to ethical practices has guided the selection of materials, ensuring that every piece of fabric used in their designs meets stringent ethical and environmental standards.

The new store will feature a wide range of ethnic wear, including intricately designed sarees, elegant lehengas, classic salwar kameez sets, and much more. Customers can expect to find an array of styles, from traditional classics to contemporary interpretations of Indian fashion.

Raima Sen known for her work in Bengali and Hindi films such as Parineeta, Chokher Bawas recently seen in The Vaccine War, a 2023 Indian Hindi-language medical drama film directed by Vivek Agnihotri and produced by Pallavi Joshi. iIt is a fictional retelling of the development of Covaxin during the COVID-19 pandemic in India, shedding light on the efforts of scientists involved in its creation. The film features Nana Patekar, Pallavi Joshi, Raima Sen, Anupam Kher, Girija Oak, Nivedita Bhattacharya, Sapthami Gowda, and Mohan Kapur.

Raima Sen was born on 7 November 1979 in Bombay (now Mumbai) to Moon Moon Sen and Bharat Dev Varma and the granddaughter of actress Suchitra Sen who is regarded as the Mahanayika of Bengali Cinema. Her sister Riya Sen is also in the Bollywood industry